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Establishing Pricing

To determine home value, our team will conduct a comparative market analysis (CMA) that analyzes local comparable sales or “comps.” Comps are homes similar in size, amenities, structure, and age to your own that recently sold in your area. We use CMA's as a reference point for your home and then make dollar adjustments based on competitive differences. The analysis will take into account significant features that drive or reduce the value of your home.

House Frames

Inventory Levels

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  • Home visit

  • Property evaluation

  • Selling strategy

  • Gathering information

  • Signing of paperwork

  • Inventory levels determine our selling strategy when listing

  • While preparing your listing we visit our competition to adjust strategy

  • We prepare neighbourhood market reports & statistics on a monthly basis

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Housing Development

  • Inventory levels determine our selling strategy when listing

  • While preparing your listing we visit our competition to adjust strategy

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Neighbourhood Knowledge

  • We individually visit 20+ homes on a weekly basis

  • We tour homes through agent open houses

The MINK Experience

HOW WE PRICE YOUR HOME

Here is what we do to price your home:

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  • Review the current market conditions

  • Discuss our selling strategy

  • Review offers

  • Price correctly first

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Be aware of over evaluations. Some realtors just want a listing so they will "Over Value" your home. Once the listing is up on the market, they will convince you to lower the price within a couple of weeks, often extending the days on market and potentially loosing more money than if priced correctly in the first place.

Signature Tips

Private Property

Impact of Over Pricing

  • Extends days on market

  • Reduces sales associate activity

  • Reduces advertising response

  • Sends interested buyers to other properties

  • Helps your competition sell their homes

  • Attracts the wrong prospects

  • Eliminates offers

  • Can cause appraisal issues

Interior Design

Discount Brokerages

  • Hidden Fees

  • DO IT YOURSELF

  • Pay up front fees with no guarantee of selling

  • Often only advertise the selling commission

  • You still have to pay for the buyer's agent commission 1.5 to 2.5% 

  • No strategic marketing plan 

  • Lack of communication and customer service

  • You get what you pay for!

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